Latitude 44 Rebrand
Software: Adobe InDesign
Project Context: Upper Iowa University Class
Software: Adobe InDesign
Project Context: Upper Iowa University Class
The Latitude 44 Yoga Studio logo was designed to modernize and elevate the studio’s branding while aligning it with the studio’s bright and vibrant ambiance. My vision was to create a logo that communicates enthusiasm, youthfulness, and approachability, reflecting the warm and inviting atmosphere of the studio itself.
Using a clean sans serif font, I emphasized clarity and adaptability, ensuring the logo is versatile and easy to read across various applications. The arch above the name symbolizes the sun, evoking energy and renewal—qualities that align with yoga practices. The deep orange color represents enthusiasm and vitality, tying in with the studio’s stained-glass windows that cast beautiful orange hues throughout the space.
Using a clean sans serif font, I emphasized clarity and adaptability, ensuring the logo is versatile and easy to read across various applications. The arch above the name symbolizes the sun, evoking energy and renewal—qualities that align with yoga practices. The deep orange color represents enthusiasm and vitality, tying in with the studio’s stained-glass windows that cast beautiful orange hues throughout the space.
I designed two web ads to promote Latitude 44 Yoga Studio and its offerings. The first is a larger ad featuring the tagline “Make 2025 Your Best Year Yet” and a call-to-action to register for the studio’s 21-day program. The ad uses a background image of two women practicing yoga, symbolizing empowerment and connection while emphasizing personal growth through yoga.
The second piece is a sleek banner ad with the message “Find Your ZEN at Latitude 44,” accompanied by an image of a woman in a yoga pose. Both ads use dynamic imagery and concise messaging to reflect the studio’s mission of fostering mindfulness and self-care.
The business card, designed for easy readability and a professional appearance, showcases the logo on one side and essential contact information on the other, emphasizing the studio’s vibrant orange color to reflect its enthusiastic and youthful brand personality.